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Our Work

Raise the bar.
See the truth.
Lead with empathy.

We combine creative thinking, collective wisdom, rigor, and analytical skills to answer some of the most difficult questions.

Excellence in all phases of research

We are relentless in our pursuit of excellence, which includes getting beneath the surface of opinion, asking questions from a variety of angles and from diverse perspectives, using the best possible methods, and communicating results in easily digestible ways.

Unbiased, open-minded forms of listening

We create and conduct qualitative and quantitative research, including surveys, focus groups, in-depth interviews, ethnographies, and journaling studies to find insight and discover opportunities. The approach we use is designed to seek the truth, while eliminating barriers, addressing cultural diversity and entering spaces with respect and humility.

Committed to uplift diversity and build trust

We partner with an extensive network of experienced moderators who work among different populations. Our partnerships allow us to conduct research among communities that are not often included in our industry, such as indigenous groups like Alaska Natives, Native Hawaiians, refugee populations, and more. We have conducted research in 14 languages including Spanish, Cantonese, Mandarin, Korean, Vietnamese, Hmong, Tagalog, Arabic, Somali, Portuguese, and Haitian-Creole.

Intentional respect for human dignity and equity

Our research is developed and conducted with respect and sensitivity to the needs of each audience: from teens, millennials and seniors to low-income individuals, issue-driven voters, policymakers and leaders, to people living with chronic health conditions such as physical disabilities, mental health needs, or HIV.

Our Expertise
& Offerings

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  • Qualitative & Quantitative Research
  • Surveys
  • Focus Groups
  • In-depth Interviews
  • Message Boards
  • Journaling
  • Ethnographies
  • Multilingual Research
  • Branding Research
  • Message Development & Testing
  • Ad Testing

Featured Case Studies

We’re proud to be trusted by these organizations.

Our work is inspired by organizations and companies who seek to address the challenges of today and push new ideas forward.

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PerryUndem is driven by values – human values – that cut across and rise above any sort of partisanship. They are unwavering in their quest for accuracy and their understanding of nuance. They dig deep to get to the heart of the question at hand, and then use their incredible creativity to present information in a unique, thoughtful way.

– Rachel Fleischer, Young Invincibles